marketing your howmcast episode

a secret

Here’s a little secret about the podcast. The podcast doesn’t have to be a big popular thing to be successful. What follows is how to make your howmcast episode a success!

By success, I mean, directing folks toward someway to support your music, like Patreon.

your episode

With your episode you have a solid piece of long-form content. Who wants long-form content from you? People who already know and like you.

Family, friends, co-workers, and alumni all come to mind.

How do you send them your episode so they can listen? You’ll have a bit.ly link of your podcast episode. Usually the format is bit.ly/howmcast-{your first name}

ex: bit.ly/howmcast-levi

This link sends potential listeners to your podcast episode on howmbase.com. On that page there are links out to the major podcast services and it lays out the links and description in a nice way.

where to put this link?

post on social media

This is obvious and the least you can do.

email and text is superior

The better option, the option that will get much higher rates of people checking it out is sending your bit.ly link directly. Just like a person.

Email or text your podcast link to at least 15 to 20 people. Put a few people in there that make you nervous. Be brave.

“Hey! I didn’t want you to feel left out. Hang out with musicians interviewed me on their podcast. We had a great time. You’ll enjoy it. bit.ly/howmcast-name”

making patrons

Because you’ll be sending this long-form content to the people who want to hear it, these people are only one step away from becoming patrons. The whole point of the howmcast and howmbase is to eventually bring folks to your Patreon.

Now is a great opportunity to say,

“And if you missed it. I started a Patreon for my music. A portion of what I’m given goes to my favorite charity. Join Me!”

If someone clicks on your Patreon link and not the podcast, I’d consider that a success. Turning folks into patrons is the ultmate goal.